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Business monthly September 02
 
LETTER FROM THE EDITOR FEATURE EXECUTIVE LIFE
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THE EXECUTIVE LIFE
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RESTURANT REVIEW

Let it all hang out

CrepAway, a hip new eatery on the Giza corniche, is so hip it has its own Latin motto: “Novus ordo alimentum,” or “the new order of nourishment.” “Good food, good mood,” reads another motto on the place mats.
Indeed, from its glossy promotional literature to its shimmering blue tabletops, the “Egyptian-Lebanese” restaurant (in reality the latest addition to an 18-year-old Lebanese chain), styles itself as the essential hangout for Cairo’s young and glamorous elite. And in fact, based on The Executive Life’s experience, the food is reasonably good and the atmosphere of the place does inspire a cheery, optimistic mood.
The menu, while lacking anything that would normally be described as “Egyptian,” is wide ranging and contains a good selection of both vegetarian and meat dishes. While one can easily go for a standard burger-and-fries type of meal, the menu’s star attraction is the crepes, which come in both sweet and savory varieties.
Attempting to cover a broad range of items, my companion and I choose an appetizer, a burger, two savory crepes and the soup of the day. The soup turned out to be a cream of onion, which was warm and filling (perhaps too much so for the hot weather). Our appetizer, a pair of small baked potatoes with cheese, was acceptable but not outstandingly tasty, despite a liberal serving of sour cream on the side.
The Spielburger, consisting of fresh ground beef and a blob of fried mozzarella cheese, was, in contrast, extremely tasty, although it did suffer form the common Cairene flaw of too much sauce, which resulted in problematic drips on my suit.
As for the crepes, the paper-thin pancakes came folded into a tightly arranged rectangle rather than rolled up in carpet fashion, making them look a little more sterile at first sight than they actually were on first bite. My companion’s Crepe Beatrice, with mushrooms, chicken and cheese, tasted good, although it again suffered from an excess of sauce. My Crepe Virginie, containing scrambled eggs and mushrooms, would make a tremendous brunch dish, though by this point I was far too full to finish it all.
Still, to give the place a fair shake, we pressed on and ordered the sweet “Lili,” a sugar-glazed crepe topped with strawberries and fresh whipped cream. This delicious combination is a good start for a crepe novice. As my companion observed, “the sweet crepe was delicious, but the savory crepes were a little weird.”
The place was nearly empty at the time of our daytime visit, but the service was prompt, efficient and friendly. For a moment, at the end of our meal, we were sure we’d been pegged as reviewers, as the hostess handed each of us a sheaf of glossy printed matter that looked like a press kit. Along with a set of tailor-made CrepAway postcards came an issue of the chain’s own Hangout magazine, complete with colorful photos of the Beirut clubbing crowd and an article listing “five reasons women love bad boys.”
The bill for two people (who ate enough for three) came to £E 110. That didn’t seem like a bad deal, but we wouldn’t have complained in any case. As Hangout columnist Claude Thoumy observes: “The more we tend to love money, the less we are able to love anything else, and those who think that with much more money they can be much more secure fall in the trap of worrying about losing it.”
With or without its evident efforts to generate hype, CrepAway looks like a promising addition to Cairo’s dine-out and hang-out culture. After all, any institution with its own monthly magazine must be
something special.


Dudley Henderson

CrepAway: Suez Canal Bldg., 4 Ibn Kathir Street, at
Al Nil Street (near the Swissair restaurant), Giza.
Tel: 761-8860/70

 

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