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Business monthly September 04
 
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Drugs Companies Brace For Patent Laws Pricing Issue Still Simmers Exchange Rate Nears Equilibrium Black Market Withers
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Drug companies brace for patent laws, pricing issue still simmers

Egypt will adopt its first pharmaceutical patent laws in January – a boon to foreign pharmaceutical firms but a worry for local manufacturers, who will face greater restrictions as they try to make cheaper, generic versions of the drugs currently produced by multinationals.

While Egypt was granted a 10-year respite for the adoption of World Trade Organization (WTO) patent laws for pharmaceuticals, this grace period will expire as of the beginning of next year. The new regulations, it is hoped, will draw more foreign companies to the country while encouraging the ones that are already here to stay.

Nothing is held dearer to pharmaceutical manufacturers than their research data and drug patents, with the cost of developing and marketing most drugs exceeding a billion dollars for most companies. Such patent laws, meanwhile, represent the only guarantee that there will be any return on investment. High retail costs, though, mean that such drugs, for the consumer, don’t come cheap.
That’s where local manufacturers – who make cheaper versions of the drugs developed by research-based firms after the patents on those drugs expire – come in.

Egypt’s dearth of patent laws has made it relatively easy for local manufacturers to churn out cheap knock-offs of popular pharmaceuticals. In 2001, a prime ministerial decree extended data exclusivity to research findings, making it harder – but not impossible – to produce generic drug equivalents.

Products made by big multinationals make up about 70 percent of the domestic drug market, including local license holders with manufacturing rights from foreign research-based companies.

Local firms producing generic products pick up the remainder.

Guaranteeing the protection of such research and patents, therefore, is the kind of legal safety net that draws pharmaceutical heavyweights from abroad, such as England-based AstraZeneca, which launched its full-scale Egypt operations in January. “Egypt is one of the biggest single markets in the region for the pharmaceutical industry, despite the devaluation of the pound,” said AstraZeneca - Egypt president Ahmed Zaghloul, noting that the environment for intellectual property was getting better. The new WTO regulations, he added, “will be in place by next year, and the government is keeping to the obligations it has. I think this is the best time to invest in Egypt.”

Nevertheless, some foreign firms have expressed concern that the soon-to-be-implemented patent laws may spur a rush in the coming months by local firms to get certain drugs approved that might be excluded under the new rules. “We are hearing some very disturbing news that local companies are submitting [drug applications] to the government in anticipation of the law,” said Ahmed El Hakim, director of external affairs at Pfizer Egypt. He added that the approval of such applications would “be against the spirit” of the imminent patent laws. He also pointed out that the laws would only apply to new products entering the market – not to the roughly 6,000 products already on the shelves of Egypt’s pharmacies.

The introduction of the new regulations may help overcome the misgivings of foreign drug firms, still frustrated by their inability to increase retail prices after a January 2003 currency devaluation almost halved the value of the Egyptian pound.

While the government’s insistence that drug companies maintain their original retail prices protected many low-end consumers, it proved a major thorn in the side of pharmaceutical manufacturers. At the behest of the pharmaceutical lobby, therefore, the government has allowed price increases for a smattering of essential medicines – but companies are still angling for a further lifting of price controls, complaining that they are losing millions of pounds a year due to the restrictions.

In the meantime, then, drug companies are caught in the politically sensitive balancing act of protecting their bottom lines while trying to avoid the perception that they are pricing life-saving medicines out of the reach of the lower classes. The situation has remained largely the same – with the exception of some minor price adjustments – since the currency devaluation, despite ongoing entreaties by drug firms.

The US-Egypt Business Council, the board of which includes representatives of the pharmaceutical industry, recently issued a report suggesting that companies supply medicines at discounted prices for the poor directly to the government, which could then distribute them. “Without such compromises, pharmaceutical firms will not be able to maintain operations in the current business environment,” the report stated. “These firms offer significant benefits to Egypt’s economy and pharmaceutical industry through innovative product development, capital investment, employment, medical research and clinical trials.”

Despite the ongoing debate over pricing, though, drug companies can’t help but be cheered by the promise – in the form of next year’s promised patent laws – of a more sophisticated regime for IPR.

Jill Carroll

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