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2	Egypt as a destination Egyptian antiquities
3	Egypt as a destination Nature-based Tourism: The Red Sea Sun, sand and the sea
4	Egypt as a destination Nature-based Tourism: Desert Safari
5	Egypt as a destination Egypt: A low cost, mass tourism destination
6	New market trends Environmentally and culturally sensitive tourism market Low impact, high value tourism
7	"Attractiveness" Attractiveness Uniqueness Exclusiveness Availability and type of services Diversity of available tourism activities Availability of quality information
8	Egypt as world-class ecotourism destination
9	Egypt as world-class ecotourism destination
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12	Egypt as world-class ecotourism destination The Vision Redefining tourism as a socially responsible business that: stimulates local economies; reinforces cross-cultural exchanges and safeguards natural and cultural assets.
13	Egypt as world-class ecotourism destination The Way Open up natural and cultural areas to unique high quality, low impact ecotourism investments Direct public investment towards the upgrading of public services and environmental conditions in towns and villages adjacent to these areas Develop selected communities into world acclaimed eco-villages Create inviting spaces and introduce new natural and cultural attractions to the emerging market of independent travelers
14	Egypt as world-class ecotourism destination Role of Private Investors Anchor Investors Develop high quality ecolodge facilities in pristine areas Develop examples of small, community-based, owner-operated village lodges Develop a mix of local high quality products Link local producers with niche markets worldwide.
15	Egypt as world-class ecotourism destination Local Entrepreneurs Meet the leap in demand for quality services, products and facilities characteristic of emerging eco-village economies
16	Egypt as world-class ecotourism destination Role of Government Develop basic infrastructure services Develop and enforce conservation measures Develop and manage natural and cultural attractions in collaboration with the private sector and the local community.
17	Egypt as world-class ecotourism destination Public Private Partnership Transforming marginalized communities into vibrant eco-villages Transforming ecologically sensitive natural and cultural heritage sites into hubs of conservation and ecobusiness activities.
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19	The Siwa Initiative To direct a private investment in commercial ventures towards sustainable development, by promoting economic development that respects Siwa’s rich natural assets and revitalizes its unique cultural heritage.
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35	The Siwa Initiative: Natural framework
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